Longest cleanliness drive on a riverbank organised by an NGO
The record for conducting the longest cleanliness drive on a riverbank was set by Parivartan “The Change” (incorporated on July 18, 2017) of Moradabad, Uttar Pradesh. The team from Parivartan “The Change” launched a cleanliness drive on the bank of the Ram Ganga River at Shri Kali Mata Mandir (Laal Bagh Ghat, Moradabad) on June 5, 2021, and completed 100 weeks of cleanliness drive on March 10, 2024. They collected 75,000 kg of trash from the bank and dumped it at the Municipal Corporation collection facility, as confirmed on March 13, 2024.