The record for the largest exclamation mark installation was set by Pernod Ricard India Pvt. Ltd., India. On April 18 and 19, 2026, the display featured a 25-foot-tall exclamation mark-shaped installation constructed from a metal frame with MDF cladding and a white-painted finish. A campaign invited consumers to a microsite, where they uploaded selfies, chose from 30 experiences, and received personalized AI-generated ‘Xclamat!on Moments.’ These entries were digitally projected onto the installation, as confirmed on April 19, 2026.




