The record for the largest insurance campaign using inland letters was set by Saurabh Vijayvergia (CoverSure), Mumbai, Maharashtra. Through the ChitthiAayiHai campaign, CoverSure partnered with India Post to promote insurance awareness by encouraging policyholders to share vital insurance details with their families. A total of 10,000 barcode-enabled inland letters were hand-delivered across 15 cities in India. The initiative contained no advertisements or promotional content, focusing entirely on public awareness and improving access to essential insurance information, as confirmed on June 29, 2026.
