Biggest Distribution of Ganesh Idols on Wheat Grains
The record for the biggest distribution of Ganesh idols on wheat grain was set by ITC Food Business Division (Aashirvaad Brand), India. From August 27 to September 5, 2025, a total of 2,005 intricately crafted miniature Ganesh idols on wheat grains were distributed as blessings to individuals during Ganesh Utsav. The initiative aimed to celebrate Ganesh Chaturthi with Aashirvaad, seamlessly integrating this essence into a unique festive activation. By blending devotion, tradition, and innovation, ITC celebrated the festival in a meaningful way, setting a benchmark in creativity and craftsmanship, as confirmed on September 6, 2025.
