Rudimentary Genius

RUDI (Rural Urban Development Initiative)

Rudimentary Genius

The main objective of the RUDI (Rural Urban Development Initiative) movement is to provide a direct market linkage to the small and marginal farmers, the SEWA Gran Mahila Haat, which initiated the RUDI network. It aims to make available quality goods at an affordable price to the rural people, besides generating multiple employment opportunities for the rural people, particularly women. Initially it was found in 2004, however, it came into being as an official entity in November 2007.