The record for providing an end to end solution to stop cigarette butt contamination was set by the founder of Code Effort Private Limited, Mr. Naman Gupta (born on October 8, 1994) of Noida, Uttar Pradesh. Since September 25, 2018, his company has been collecting cigarette butts from PAN India through cigarette vendors, contractors, corporate offices, rag-pickers, and recycles the collected waste to make products like cushions, handicrafts, mattresses, customized soft toys, as confirmed on June 11, 2020.